PIGMENT POWDER is the ground-up colour, similar to coloured chalk powder. Pigments are the real colours, and they have names like cadmium red, titanium white, yellow ochre, ultramarine blue, and many others. There are also synthetic pigments with names such as Pigment Blue 15. Manufacturers utilise pigments to give paint its colour. However, they are not at all sparkly. Pigment powders are fantastic for colouring things. As pure pigments or pure colour are quite expensive, pigments purchased from low-cost merchants are generally blended with fillers such as chalk to help the colour last for longer period of time.